Rodan + Fields Leverages hybris Platform to Create a Comprehensive and Robust E-Commerce Presence

Rodan + Fields Leverages hybris Platform to Create a Comprehensive and Robust E-Commerce Presence

MONTREAL, April 1, 2013

hybris, the world’s fastest-growing commerce platform provider ranked “leader” by both principle analyst firms, today announced that Rodan + Fields® Dermatologists has selected the hybris Commerce Suite to improve its web content management capabilities and offer a best-in-class online shopping experience for its customers and consultants.

As a leading provider of anti-aging skincare products, Rodan + Fields leverages a direct selling business model that hinges on the ability of sales consultants to deliver targeted promotions and merchandizing strategies to customers. To keep pace with the company’s growing direct sales business, Rodan + Fields sought flexible and scalable e-commerce technology that streamlines product content management and simplifies the organization’s ability to fulfill its unique marketing requirements.

By selecting the hybris Commerce Suite, Rodan + Fields upgrades its ability to equip sales consultants with responsive and easy-to-use marketing tools, and dramatically increase the company’s e-commerce profile. Rodan + Fields’ new technology also leverages the hybris Commerce Accelerator to help deliver a customized mobile solution that gives consultants anytime, anywhere access via smartphones and tablet devices.

“We selected hybris because of its flexibility, out-of-the-box features and functionality that we needed to accommodate our direct sales model,” said Bill Baker, Vice President of IT at Rodan + Fields. “In addition to significantly improving our web content management and marketing capabilities, the hybris platform will enable us to scale our e-commerce program as our business continues to expand in both U.S. and international markets.”

With more and more mid-market companies interested in leveraging online commerce to drive growth and create enhanced customer experiences, hybris is uniquely positioned to offer an optimized combination of features and performance, delivered via a robust, all-in-one e-commerce solution.

“Rodan + Fields is one of the most respected direct sales companies in the world and we are excited to have the opportunity to work with them,” said Steven Kramer, Executive Vice President Sales Americas at hybris. “The direct sales model presents different challenges than a traditional e-retailer, and our customizable solution brings Rodan + Fields, and the increasing direct sales market, the opportunity to address current and future multichannel requirements.”

Implementation of Rodan + Fields’ multi-channel e-commerce solution will be performed by Pragiti, a hybris Gold Partner dedicated to hybris-only technology services. Selected in parallel with hybris, Pragiti was tapped for the project based on the company’s performance history and its ability to align with the Rodan + Fields executive team around a tight project timeline.

About Rodan + Fields Dermatologists

Founded by Dr. Katie Rodan and Dr. Kathy Fields, the creators of Proactiv® Solution, Rodan + Fields Dermatologists is a direct selling skincare company committed to helping its customers not only achieve great skin, but build successful independent businesses. From problem identification and superior dermatological-based formulations to unprecedented support and follow-up, Rodan + Fields seeks to provide the most complete skincare experience outside of a medical office. Products are available through Rodan + Fields Independent Consultants and at