Author: Admin

06 Jul 2020

The FTL Dilemma

A client of ours required an integration with a 3rd party logistic service to fulfil LTL & FTL shipments.

Background: While we customized the logic to automatically determine LTL or FTL needs for an order, little did we realize that the 3rd party logistics service that the client choose to integrate did not support providing an instant quote via an API call for FTL shipments. Rather, it required to go through an internal manual process to get the best rates from different carriers.

This posed a problem since the business rules within checkout mandated to indicate the shipping cost to the customer prior to placing the order, whereas for FTL shipments we couldn’t get the rates instantly. We had to rule out the possibility of calculating and charging shipping costs post order placement as the client’s line of business meant shipping rates could be more expensive than the items themselves, therefore likely a huge variation between authorized and capture amounts. Hence it wasn’t an alternative, we simply had to let the end customer know the costs prior to them confirming the order.

Thus, came into being the FTL Dilemma.

The Problem Statement

We needed a checkout solution that supported FTL shipments and is also able to indicate cost of shipment prior to order placement.

How did we go about solving the problem?
We brainstormed various approaches with the 3PL provider and client.

Option 1: Default FTL rates

We looked at defaulting FTL rates to a standard $value prior to placing the order. This way, we can have the end customer place the order with standard FTL rates and calculate the actual rates during fulfilment. But we found that there were too many variables that can cause big fluctuations in the actual cost of shipment, hence zeroing on the default rate that seemed fair for every order was impossible.

Option 2: 1 FTL = multiple LTLs

We also evaluated splitting an FTL order into multiple LTLs to obtain costs and calculating FTL rates at the time of shipment. This option did not work for this solution, since the possible variations in post order scenarios meant a very complex and expensive customization. The client wasn’t very keen in an expensive solution for a problem perceived to be a rare occurrence.

Option 3: Leave it to the CS Agent

We discussed about simply recording the end customer’s request for an FTL order and notify the customer service team to assist the customer place the order. It required the CS agent to telecall or email the end customer and coordinate an offline ordering process. This was rejected by the client who quoted that they wanted some of the activities to be automated to reduce the overhead on Customer Service organization. Nevertheless, this option paved the way to finalize the eventual solution.

Option 4: Inform the customer

The option we finally zeroed is an extension of Option 3 and it was to simply notify the end customer in case of an FTL scenario and request them to await an email confirmation for costs before they could proceed with the order. As soon as the customer requests for an FTL order, notifications are sent to the CS organization and the 3PL service provider for determining shipment costs. The costs were then manually posted to the order via Backoffice which automatically triggered an email notification to the customer allowing them to proceed with the order.

FTL Dilemma – Solution Details

We built the solution, wherein for FTL orders – the end customer would be notified about it being a special order at the start of the checkout process. The system would save the cart so as it can be pulled back at a later time.

Internally, the system would send alert notifications to the client’s CS organization and the 3PL service provider about the order requiring an FTL quote. The service provider would then revert back with the shipping quote to the CS team, who diligently updates the specially created shipping charges attribute for this order via the Backoffice. This action by the CS agent, would automatically trigger a pre-configured email to the customer notifying the updated cost of the order due to the inclusion of FTL shipping costs. The customer can then proceed to retrieve the saved cart (which now has the shipping cost associated) and place the order. We also proactively put checks in place to reset the quote process in-case of any modifications to the cart items during order placement.

To conclude, this wasn’t the most elegant solution that we built, but was a compromise that ensured a win-win for all parties involved. At the end of it, that is what mattered.

Our solutions to challenges do not stop here, stay tuned for Refund Ramifications

14 Jun 2020

The PDF problem

In one of our recent implementations that required us to integrate a marketplace platform with commerce platform, we faced an interesting operational problem that is often overlooked during design. The PDF problem.

Background: This was a new marketplace for overstock items that aimed at attracting sellers that wanted to liquidate their old stocks.

While sellers were happy to sign-up and make some money on old stock, they weren’t particularly enthusiastic in spending work hours to enrich product content on some items destined to the yard for recycling. They wanted an easy way to associate product specifications that were in pdf format to their products on the website, else they would have to manually key them through the marketplace seller portal.
Client as the operator of the marketplace was principally inclined to provide product specification information on the PDP pages and hence obliged to seller’s request to upload the pdfs during product creation and not needing to key-in the information.

But alas, the marketplace platform did not support pdf upload at the time of our implementation. Hence came into being “The PDF problem.”

The PDF problem

The ask was to be able to associate a product specification pdf to a product during its creation in the seller portal within the marketplace platform.
The data along with the other product data (images, offer, product basic data etc.,) would then be transferred to the eCommerce platform and be displayed on the website. The issue arouses due to the fact the seller portal did not support upload of pdfs.

How did we solve

Pragiti’s analysis resulted in knowing that this is a business operations problem that required a technical solution. Our analysis resulted in the following findings

  1. The client as the operator mandated attaching a pdf spec sheet for all items on the website
  2. Not all sellers had a pdf spec sheet for the items they sell
  3. Few sellers had pdfs stored in their file systems
  4. Some sellers were able to only provide public URL references for the pdf spec sheet of individual product than to download and manually send them, simply due to the sheer volume of items

Based on the analysis, we came up with a solution that was cost effective, easy to use and was accepted by all parties involved.

Our approach was to ensure that irrespective of the seller’s approach to share the pdf spec sheet, we would create a consistent experience in product & offer creation, thereby keeping the impact on business operations minimal.

To address the challenge, we simply leveraged the existing IT infrastructure of the client and created a technical solution that adapted to the variations in sellers’ approach to pdf spec sheet and one that did not adversely disrupt existing operations.

  • Per the client’s need, we mandated the need for a pdf spec sheet for every product.
  • We defaulted to a standard ‘Spec sheet not available’ template for those items the seller did not have a pdf spec sheet.
  • We repurposed client’s unused server as a file server and made it available to sellers to securely access and upload the pdf spec sheet.
  • We created code to extract the pdf file from an URL and loaded it into a local file server that was not attached to the marketplace platform. We then simply referenced the file directly within the website.

It was a solution that we turned around in quick time and one that was effective in addressing all the variations. It was a gratifying experience to have used an IT solution to solve a business problem.

Up next is the ‘FTL Dilemma’ – stay tuned to know what was it and how we approached to solve the problem.


11 Mar 2019

See The Future Of Selling Eyewear Online —Digital Trends

The Eyewear market is projected to have 11% of its total revenue generated through online sales by 2021 worldwide. With a market volume of US $31 billion in 2018, the most revenue is generated in the United States followed by Europe (Source: Statista). This presents a tremendous opportunity for  online retailers

Eyewear frames have become a fashion accessory while vision correction has receded to the background. The annual growth of 2.2% in the Eyewear market and the Eyewear Frames segment constituted 25% of worldwide revenues and 6% of the volume sales in the Eyewear market in 2017 (Source: Statista).

Trends Driving Digital Commerce in Eyewear

Guided Selling

Online wizards which guide step by step selection of products based on lenses & frame preferences are very popular and   essential for the busy millennial as they research their optical products simplifying their purchase decisions online. These wizards are very precise in providing  custom configurations for Spectacle Lenses.


2018 is the year of the Chatbots and the trend points to a global chatbot market of 24.3% Compound Annual Growth Rate. 45% of end users consider chatbots their primary choice for customer service inquiries (Source:  Credence Research). In the context of Eyewear the typical usage is to help visitors with site navigation/search facets, prescription-related queries and other essential aspects of their user experience.

Trends Driving Digital Commerce in Eyewear

AI based Recommenders

Facial analysis and product visualization are key components for a recommendation engine for Eyewear but this alone is not enough. Incorporating customer preferences, customer assistants’ feedback and past purchase/search history will provide more precise and personalized recommendations to the customer.

Mobile Optimized Digital Commerce

In the world of on-demand and one-click shopping some interesting facts to ponder – 50% of Digital Commerce revenue will come from mobile users this year and 93% of people who use a mobile device for research go on to make a purchase (Source: Think with Google). For the constantly connected consumer, shopping never sleeps and it happens in hundreds of micro-moments throughout the day when making purchase decisions.  The “Mobile first approach” is being pursued by many retailers to support this trend.

Enhanced Social Media Engagement

Native shopping (Instagram, Pinterest, Snapchat), ratings, reviews, and user generated content are the popular trends in social media .It is projected there will be $172 billion worth of marketing spending on Snapchat during 2018. This trend is going to be a mainstay as social media engagement gets mainstream with millennials. In addition, Facebook Advertising and Google AdWords are being used for sophisticated retargeting.

Smart Search

Site search is an integral part of Customer Journey analysis and is key for conversions. The customers research extensively prior to the purchase. Better signal capture and boosting based on customer clicks will enhance the search results and provide better recommendations. Including recommender auto-suggestions, popular searches, synonym and full text search, personalized search, relevant facets/filters and using a high degree of relevance are all keys to enhancing the search experience. Not to forget the search results must be instant (sub-seconds) and highly optimized for performance.

Virtual Try-Ons

This is a must feature on every eyewear website.  This helps fashion conscious customers to try on their choice of glasses from the comfort of their homes before making purchase decisions. Shoppers are enabled with a vast range of choices to try-on and save the personalized look for further refinements

Video Content

Create I-want-to-do video content for your website and YouTube channel to serve as resources for the customers. Online shoppers struggling with inputting their prescriptions into the online interface can get much needed help watching these “how-to” videos.

Factors Influencing Eyewear Digital Commerce

Visual Search

Visual Search apps allow customers to take a screenshot on Instagram, Facebook, Snapchat with images, and identify purchasable apparel and accessory items in the photo. The app allows customers to recreate the look with ease. Many retailers want similar apps that engage the customer and leverage the power of AI and visual search. It is an exciting new frontier!

Dynamic Shopping Experience

Customer Experience Platforms are focusing on the shopper and personalization as key elements to attract and retain customers to their websites. These platforms constantly evolve to keep up with the changing realities and expectations of customers by integrating with CRMs to provide a dynamic digital experience . Strategies also use previous Customer searches and purchases to create a custom personalized experience when they visit the site.

AI Driven Personalization

As AI becomes more mainstream and is making its way into products/services, Digital Commerce is not far behind. AI is being used with Augmented Reality to re-create in-store shopping experiences for customers. Personalized recommendations use AI to train the system to recognize the customer’s unique aesthetics and presenting products that appeal to them. AI coupled with Virtual reality, Visual Search, Voice assistants and Social Media is creating a new realm to engage the customers and improve conversions.

Micro-Moments Marketing

Identify the I-want-to-do moments in which consumers have a need and that the company can play a role. Identify these moments across the entire consumer experience and put them at the center of your strategy. Use of an integrated view of the customer’s interaction based on social media, mobile tracking/geolocation, analytics, CRM, mobile payments etc. to have targeted marketing strategy will help with conversion (in-store/online).

12 Apr 2018

Pragiti Propels Eight Brands to Best In Class Digital Commerce Experience

Pragiti, a leading eCommerce solutions, and services company, successfully deployed and took brands live over the period of last 12 months. The brands from across industry types, from eyecare to sunglasses, biking to education, farm supplies to fishing products; from different business models across Business to Consumer (B2C), Business to Business(B2B), Business to Institutions (B2I); with varied complexities, from simple eCommerce website to enterprise-wide digital transformation programs.

“Working together with Pragiti has helped us be agile, flexible and have a quick turnaround time to any requirement coming from business. The Pragiti team is agile, driven and task oriented. Along with this agility, Pragiti’s ability to understand our needs, propose solutions, the depth and breadth of their skill sets, and their predictable delivery capabilities set them apart from other players” said Director – IT of a leading player in the Active Lifestyle industry

“Pragiti has played a very important role in our strategy execution and continues to be a strong partner. Pragiti’s intimate understanding about our business needs, rich experience in SAP Hybris platform combined with team’s commitments towards customer satisfaction has resulted in the success of the program and relationship.” said VP Digital of a premium sunglasses and optical company.

“Our exclusive focus on Digital Commerce, SAP Hybris Expertise, and Customer First Culture of the company propelled us to this milestone of deploying and launching 8 brands over the period of last 12 months. As a company and CEO of Pragiti, our commitment to putting the customer first will remain the same in the future”, said Praveen Pahwa, Founder & CEO at Pragiti

“Each client and each engagement taught us something new. We put that knowledge to work with every new project, which helped us optimize our delivery model and helped the clients to find the mix of best practices and service delivery that works for their challenges, their customers, and their market”, said Mohammad Suhaib Qidwai, Delivery Director, Pragiti.

02 Apr 2018

Pragiti Continues to Expand, relocates to new office in Santa Clara, CA.

Pragiti, leading eCommerce solutions, and services company, today announced the relocation of their corporate office to a new location in Santa Clara.

“We are excited to announce that our team in the USA has moved to a new location in Santa Clara.  We spent the previous two years in an office about a mile away from our new location — our old office served us well, and we made great memories (and websites) there, but we couldn’t be more excited about our new space”, said Praveen Pahwa, Founder & CEO at Pragiti.

“We are excited to announce that our team in the USA has moved to a new location in Santa Clara.  We spent the previous two years in an office about a mile away from our new location — our old office served us well, and we made great memories (and websites) there, but we couldn’t be more excited about our new space”, said Praveen Pahwa, Founder & CEO at Pragiti.

“The Santa Clara location will serve as an excellent environment to team members for the quickly expanding company. The move positions Pragiti for continued growth and expansion”, said Harish Nanjaiah, Vice President – Technology at Pragiti

The new office, located at 3312 Woodward Avenue, Santa Clara, CA, 95054, features a collaborative and flexible work environment with high-tech conference rooms and contemporary finishes.

09 Mar 2017

Pragiti Receives SAP® Hybris® 2017 Partner of the Year Award for Service Delivery – Americas

Pragiti today announced it is the recipient of the SAP® Hybris® 2017 Partner of the Year Award for Service Delivery, Americas. Awards were presented by SAP Hybris to the top-performing partners in 2016 that have made outstanding contributions to driving customers’ digital transformation. Recipients of this year’s awards have been – in partnership with SAP Hybris – helping organizations adopt innovation easily to attract, retain and grow a profitable customer base.

The award recognizes Pragiti for delivering numerous customer successes in 2016 across different industries, geographies, channels and solution types.

“In a channel-agnostic world, Pragiti works closely with SAP Hybris in providing organizations with a consistent, compelling and contextual experience for their customers – for their online and offline journey. For our innovative work, project successes and customer delight to be recognized and appreciated by SAP is highly motivating to us and the hundreds of Pragitians who work diligently to make our clients win in the digital world,” said Praveen Pahwa, Founder & CEO at Pragiti.

Selected from SAP Hybris’ broad partner ecosystem, nominations for the SAP Hybris Partner of the Year Awards were based on internal SAP data. A steering committee composed of regional and global SAP Hybris representatives determined winning partners in each category according to a number of criteria including joint sales achievement, customer case studies and consultant certifications. Awards were presented in a variety of categories, including overall partner performance by geography, innovation, service delivery and newcomer.

A Gold-level partner since 2011, Pragiti has been delivering digital disruption solutions – in partnership with SAP Hybris – for global brands that power everyday lives. These include cosmetics, active lifestyle clothes, sunglasses, prescription lenses, scientific instruments, medical equipment, farming products, education aids or steel processing.

Pragiti received its award during the SAP Hybris LIVE: Digital Summit conference, an annual gathering bringing together thousands of professionals from across the globe who are involved in the customer journey, ranging from marketers and developers to senior executives. The one-day event contains both digital and physical elements with streamed and recorded sessions from three locations: Singapore, Munich and New York. The event focuses on the overarching theme of “Go Beyond Disruption.”

About Pragiti
Pragiti, Inc. is a leading eCommerce solutions and services company focused exclusively on providing channel-agnostic solutions based on SAP Hybris to its global clients. As an SAP Hybris Gold partner, Hybris Market Extend partner and SAP Hybris product development partner, Pragiti is the eCommerce partner for several well-known brands across multiple industries including auto, cosmetics, eye care, fitness, home improvement, manufacturing & distribution, medical equipment, specialty apparel, etc.

SAP, Hybris and SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. See for additional trademark information and notices.

Source –

16 Oct 2016

Pragiti Appoints New Chief Financial Officer to Take Company Through Next Phase of Growth

Pragiti, a leading eCommerce solutions, and services company, today announced the appointment of Ganesh Sankar as its chief financial officer. Ganesh is India-based and will assume his duties effective immediately.

Ganesh is a qualified Cost Accountant with over two decades of experience heading Finance, Legal and Operations for global IT companies. He brings with him a wealth of knowledge and expertise in improving and optimizing the wealth of the organization. He is well experienced in raising capital, and shaping company strategy to capture growth with responsibility for collaborative partnerships and mergers & acquisitions.

Before joining Pragiti, Ganesh Sankar served as the chief financial officer at AlphaVista Services Inc. Under his leadership and during his 7-year tenure, AlphaVista grew significantly producing a steady stream of improved performance and operating margins and was ultimately acquired.

“I am excited to welcome Ganesh to the Pragiti family,” said Praveen Pahwa, founder and chief executive officer, Pragiti Inc. “As we continue our drive of high-growth and leadership in digital commerce and transformation services, we need a financial and operational executive with Ganesh’s strength, experience, track-record, strategic thinking and, credentials.”

“Pragiti continues to prove and assert its expertise in omnichannel and digital transformations for organizations large and small in SAP Hybris space,” said Ganesh. “Pragiti has a powerful and an exceptional combination: the boundless potential for growth and strategic relevance, and a culture that Praveen has fostered of innovation, delivery excellence, collaboration, diversity, and respect. I’m excited to join Pragiti and to help propel our flight of success.”

20 Feb 2014

Pragiti Builds Orchard Supply Hardware a New Online Presence

Pragiti, a leading eCommerce solutions and services company, today announced the launch of a newly revamped, the online and eCommerce arm of Orchard Supply Hardware®, a leading hardware & garden retailer.

With a focus on paint, repair & the backyard delivered with legendary customer service in a neighborhood store format, Orchard Supply Hardware has a loyal customer base that takes pride in its homes, lawns & gardens but likes to shop locally. Orchard Supply Hardware needed a new generation, omni-channel enabled online platform to engage with its customers and to provide a consistent & superior experience across channels.

“The successful implementation of the hybris Commerce Suite gives us a platform to engage with our customers and bring them our legendary service regardless of where they choose to shop with us,” said Chris Abell, VP, Corporate Strategy and Ecommerce at Orchard Supply Hardware. “The hybris commerce platform enables us to give customers the ability to check store inventory levels prior to visiting their store and we are also providing a seamless drop shipment service. Throughout the engagement, Pragiti leveraged its technical expertise to enable the seamless transition from our old eCommerce platform to our new hybris platform.”

“For generations, Orchard stores have been an integral part of the neighborhood they serve and continually enhancing its customer-centric approach is a key ongoing priority. Pragiti’s clear vision of omni-channel retailing and its innovative solutions provide the tools Orchard needs to redefine exceptional customer experiences across all touch points, while putting in place a highly flexible and scalable solution that supports growth into the future,” said Praveen Pahwa, Founder & CEO at Pragiti.

About Orchard Supply Hardware
Orchard Supply Hardware operates neighborhood hardware and garden stores focused on paint, repair and the backyard. It was founded as a purchasing cooperative in 1931 and operates as a separate, standalone business within Lowe’s Companies, Inc. Orchard is based in San Jose, California, and operates 71 stores in California and two stores in Oregon. The stores average approximately 36,000 square feet of interior selling space and 8,000 square feet of exterior nursery and garden space. For more information, visit

Source –

25 Jan 2014

Monetate Partners with hybris

Pragiti helps tailor individual online experience by extending hybris to integrate with Monetate.

Monetate today announced a strategic partnership and software integration with hybris software, an SAP company and the world’s fastest-growing commerce platform provider. This partnership allows hybris customers to quickly and easily add Monetate functionality to the hybris B2B and B2C Commerce platform.

The Monetate “add-on” was built by Pragiti, a certified hybris technology partner, and will be available to customers via the hybris Extend online integration marketplace. Once the add-on is installed, Monetate is fully integrated with the hybris platform, providing hybris customers a deep integration with – and instant access to – all of Monetate’s products for websites, email and display advertising.

Monetate’s marketing Acceleration Cloud generates billions of dollars of new revenue for businesses, helping them grow 39 percent faster than the industry average. With Monetate, brands gain a clearer understanding of their customers’ situations, behaviors, and preferences and can take immediate action on those insights with in-the-moment, relevant experiences targeted to the right customer at the right time.

“Today’s top global brands know that in order to stay relevant, they need to tailor the online experience to the individual customer,” said Colton Perry, vice president of partnerships, Monetate. “This is an extremely potent partnership and one we’re very proud to announce. Partnering with hybris allows us to further extend the Monetate brand globally, during a time of rapid growth for our company.”

Hybris delivers enterprise software and on-demand solutions for ecommerce, multichannel commerce, master data management and order management.

“As the world’s fastest-growing commerce platform provider, hybris looks forward to working with Monetate as a new Extend partner to drive additional value for our customers,” said Patrick Finn, vice president of channels, Americas, at hybris. “Monetate’s marketing Acceleration Cloud provides our customers with a proven solution to further personalize their ecommerce experience.”

Monetate partners represent a global network of user experience optimization leaders. Leading enterprises trust Monetate to optimize and deliver the best user experience – on every page, every day, for every visitor. Their continued success, and Monetate’s, requires collaborative partnerships and innovative strategies to address complex business challenges.

Source –

25 Sep 2013

Pragiti extends hybris to integrate with Responsys

hybris, the world’s fastest-growing commerce platform provider ranked “leader” by both principal analyst firms, today announced that it will partner with Responsys Inc. (Nasdaq:MKTG), a marketing cloud software and services leader, to offer new e-commerce related attributes for targeted marketing campaigns. Available on the hybris Extend marketplace, the integration will also provide marketers with the ability to better manage relationships across multiple channels. This is an increasingly important requirement as consumers expect more than ever to be able to seamlessly interact through any touchpoint – online, mobile, call centre or sales representative.

The integration between Responsys and hybris Commerce Suite provides new commerce features and functionalities, including:

New omni-channel commerce related attributes for targeted marketing campaigns to enable more strategic marketing segmentation and decisions
A customisable management console, offering a toolset for administrators to manage and schedule the integration of hybris data to Responsys, accelerating time to value for customers
The ability to automatically set and deliver user preferences and changes in online customer records, seamlessly integrating with the most current data in Responsys

These capabilities provide companies with pre-built integration from two market leading companies.

“Consumers’ expectations are evolving radically and they can now choose which marketing messages they receive, when, where, and from whom,” explained Steve Krause, Senior Vice President of Product Management, Responsys. “To address these changing demands, the best marketing companies in the world are reshaping their entire strategies and marketing mix towards online and relationship-based marketing. They’re using technology not only to extend reach, but also to build lasting, individual relationships with consumers.”

“The integration of hybris Commerce Suite with Responsys allows marketers to take this strategy to the next level,” continued Patrick Finn, Vice President of Channels, Americas at hybris. “It provides them with a best in class commerce suite which will optimize the execution of their marketing campaigns, maximize their success and ultimately provide a highly relevant and seamless interaction with the customer on every touch point, every time.

“We are very pleased to have Responsys as the newest partner in our hybris Extend partner ecosystem”, concluded Finn. “The company offers a best in class marketing platform, and this integration will further accelerate time to value for hybris customers.”

The integration of hybris Commerce Suite with Responsys was done in conjunction with certified hybris partner Pragiti, a consulting and technology services company delivering hybris based e-commerce solutions to the global markets.

“Online businesses running on hybris have already demonstrated their strategic foresight; they already use the best omni-channel Commerce solution to engage with their customers. The hybris integration with Responsys will now extend that engagement by allowing them to seamlessly execute personalized marketing campaigns across all digital channels. Pragiti is happy to be the partner to enable this integration”, said Praveen Pahwa, Founder & CEO at Pragiti.s