Year: 2019

11 Mar 2019

See The Future Of Selling Eyewear Online —Digital Trends

The Eyewear market is projected to have 11% of its total revenue generated through online sales by 2021 worldwide. With a market volume of US $31 billion in 2018, the most revenue is generated in the United States followed by Europe (Source: Statista). This presents a tremendous opportunity for  online retailers

Eyewear frames have become a fashion accessory while vision correction has receded to the background. The annual growth of 2.2% in the Eyewear market and the Eyewear Frames segment constituted 25% of worldwide revenues and 6% of the volume sales in the Eyewear market in 2017 (Source: Statista).

Trends Driving Digital Commerce in Eyewear

Guided Selling

Online wizards which guide step by step selection of products based on lenses & frame preferences are very popular and   essential for the busy millennial as they research their optical products simplifying their purchase decisions online. These wizards are very precise in providing  custom configurations for Spectacle Lenses.


2018 is the year of the Chatbots and the trend points to a global chatbot market of 24.3% Compound Annual Growth Rate. 45% of end users consider chatbots their primary choice for customer service inquiries (Source:  Credence Research). In the context of Eyewear the typical usage is to help visitors with site navigation/search facets, prescription-related queries and other essential aspects of their user experience.

Trends Driving Digital Commerce in Eyewear

AI based Recommenders

Facial analysis and product visualization are key components for a recommendation engine for Eyewear but this alone is not enough. Incorporating customer preferences, customer assistants’ feedback and past purchase/search history will provide more precise and personalized recommendations to the customer.

Mobile Optimized Digital Commerce

In the world of on-demand and one-click shopping some interesting facts to ponder – 50% of Digital Commerce revenue will come from mobile users this year and 93% of people who use a mobile device for research go on to make a purchase (Source: Think with Google). For the constantly connected consumer, shopping never sleeps and it happens in hundreds of micro-moments throughout the day when making purchase decisions.  The “Mobile first approach” is being pursued by many retailers to support this trend.

Enhanced Social Media Engagement

Native shopping (Instagram, Pinterest, Snapchat), ratings, reviews, and user generated content are the popular trends in social media .It is projected there will be $172 billion worth of marketing spending on Snapchat during 2018. This trend is going to be a mainstay as social media engagement gets mainstream with millennials. In addition, Facebook Advertising and Google AdWords are being used for sophisticated retargeting.

Smart Search

Site search is an integral part of Customer Journey analysis and is key for conversions. The customers research extensively prior to the purchase. Better signal capture and boosting based on customer clicks will enhance the search results and provide better recommendations. Including recommender auto-suggestions, popular searches, synonym and full text search, personalized search, relevant facets/filters and using a high degree of relevance are all keys to enhancing the search experience. Not to forget the search results must be instant (sub-seconds) and highly optimized for performance.

Virtual Try-Ons

This is a must feature on every eyewear website.  This helps fashion conscious customers to try on their choice of glasses from the comfort of their homes before making purchase decisions. Shoppers are enabled with a vast range of choices to try-on and save the personalized look for further refinements

Video Content

Create I-want-to-do video content for your website and YouTube channel to serve as resources for the customers. Online shoppers struggling with inputting their prescriptions into the online interface can get much needed help watching these “how-to” videos.

Factors Influencing Eyewear Digital Commerce

Visual Search

Visual Search apps allow customers to take a screenshot on Instagram, Facebook, Snapchat with images, and identify purchasable apparel and accessory items in the photo. The app allows customers to recreate the look with ease. Many retailers want similar apps that engage the customer and leverage the power of AI and visual search. It is an exciting new frontier!

Dynamic Shopping Experience

Customer Experience Platforms are focusing on the shopper and personalization as key elements to attract and retain customers to their websites. These platforms constantly evolve to keep up with the changing realities and expectations of customers by integrating with CRMs to provide a dynamic digital experience . Strategies also use previous Customer searches and purchases to create a custom personalized experience when they visit the site.

AI Driven Personalization

As AI becomes more mainstream and is making its way into products/services, Digital Commerce is not far behind. AI is being used with Augmented Reality to re-create in-store shopping experiences for customers. Personalized recommendations use AI to train the system to recognize the customer’s unique aesthetics and presenting products that appeal to them. AI coupled with Virtual reality, Visual Search, Voice assistants and Social Media is creating a new realm to engage the customers and improve conversions.

Micro-Moments Marketing

Identify the I-want-to-do moments in which consumers have a need and that the company can play a role. Identify these moments across the entire consumer experience and put them at the center of your strategy. Use of an integrated view of the customer’s interaction based on social media, mobile tracking/geolocation, analytics, CRM, mobile payments etc. to have targeted marketing strategy will help with conversion (in-store/online).

25 Feb 2019

Must Have Digital Features for LifeStyle Brands

Fashion, Apparel and Footwear Industries in the United States are scaling steadily from 323 billion USD in 2013 to an anticipated 353 billion USD in 2018 (source: Statista). Interestingly, the US market witnessed a 13% increase in the number of stores closed in the year 2017, as compared to the previous recession back in 2008, despite the current rise of overall industry revenue (source: Fung Global Retail & Technology).

The increased use of mobile and web channels are pushing lifestyle brands to revisit their customer engagement and conversion strategies. Some of the must have features that lifestyle brand manufacturers and retailers should consider in their digital commerce strategy are:

  • Today: Personalization
  • Near Future: Conversational Commerce
  • Not So Far Future: Augmented Reality

Today: Personalization

Personalization in the eCommerce context means tailoring the user’s experience on the website based on the previous interactions and transactions. Research shows that offering personalized content can help increase the average order size by more than 20 percent (source: SAP hybris).

It is vital to collect personal and clickstream data and more importantly, to use the collected data properly for enhancing the customer’s experience by showing them personalized offers and content.

Customer demands are changing – the ability to search for products via different means (like text search, barcode search, image search, voice search), demanding competitive pricing, fast checkout & delivery and personalized shopping experience that meets their mobile first approach. These are some of the basics eCommerce offerings now.

Few types of personalized experiences that can be offered on the website are as follows:

  • Recommendations based on a customer’s previously purchased items
  • Recommendations based on browsing history, reminding customers of products they’ve shown interest in
  • Displaying recommendations/offers related to a previously browsed product or category

In addition to personalization on the web, there is another area that needs to be personalized too – Emails. Listed below are examples of topics that can be used to engage with the customer via personalized emails.

  • Sending them offers on recently viewed products and categories
  • Reminding visitor about items in their abandoned carts
  • Newly launched products
  • Targeted Promotions

Near Future: Conversational Commerce

Evolution of Shopping:

From: In store purchases – physically experiencing the touch and feel of the product

To: Online Orders – virtually experiencing the product

And now: Voice Orders – just asking to buy the product

Out of the thousands of things you can do through a voice assistant, shopping is one of them. Voice Shopping revenue is expected to increase to $40 billion by 2022, up from $2 billion today (Source: PR Newswire).  The three most commonly shopped categories through voice are: grocery (20%), entertainment (19%) and electronics (17%). Clothing is fourth at 8% (Source: PR Newswire).

There is a tremendous potential to tap into this market for the lifestyle brands too. Just like other sales channels, it is vital to get the strategy right – from identifying the right opportunity, to providing the right messaging, to offering appropriate calls to action. Companies can start by enabling voice search on their existing mobile apps and websites, that will allow customers to search for specific products by just talking to their mobile phone. Outdoor gear and apparel retailer The North Face, saw an increase of 35% in their search conversion rate and a 24% increase in revenue from search, after implementing natural language and voice-enabled search on their European sites (Source: Retail Dive).

Not So Far Future: Augmented Reality

As lifestyle brands gear their digital strategy, it is crucial to address their customer’s pain points both from their brick & mortar stores and their online channels. One of them is being able to try on products to determine the best fit and look. In  Brick &  Mortar stores, it is frustrating when there is a line for the dressing room at anytime  and it even more so during the holiday rush. As a result many customers  just  give up and don’t purchase or end up buying online,  only to find the clothes don’t fit and  now they have to return the products. In either case, companies are providing poor customer experience and losing sales.

Thanks to Augmented Reality (the technology that enables superimposing objects like clothing on a person via the mobile phone’s camera), this problem can now be solved with the use of Apple’s ARkit and Google’s ARcore, development platforms for augmented reality. Many apparel and sunglasses companies have virtual try-ons or are working on introducing virtual try-ons for their websites and mobile apps. Introducing features like this will help increase the conversion rates on their websites, increase average order values, increase sales and significantly reduce returns.

Companies that have pioneered this technology fall into categories like beauty products (L’Oreal & Sephora), sunglasses (Smith Optics & Ray-Ban), furniture (Pottery Bran, Wayfair, Houzz & IKEA), footwear (Lacoste and Converse)  and last, but not the least, Amazon. In addition, Gap,  an iconic lifestyle brand, has also announced its plans to introduce virtual dressing rooms.

11 Feb 2019

When Brick meets Click

To frame it as a battle between brick-and-mortar and eCommerce is to miss the point.

Rise of online shopping, tech experiments and financial struggles are the dominant narrative elements of today’s retail industry. Just because people are less likely to walk through the doors of certain stores nowadays does not mean they’re not interested in stores in general.
The problem is that certain retailers have a harder time determining what those customers want in the first place. Big stores try to be something for everyone and they end up being nothing for anyone. Amid these shifts, smaller players can’t simply look the other way. They should be watching and learning from big retail’s shortcomings and viewing this moment as one filled with opportunity.

The shadow of eCommerce is overblown.

It’s an oversimplification to suggest that the reason retailers are closing is because people are shopping online. The truth is more complicated. When we think of eCommerce sales replacing brick-and-mortar sales, we don’t often think of it happening within a company. Retailers who pursue omnichannel strategies may just be taking business away from themselves. Macy’s online business represents 15 percent of their total sales, and yet they’re now closing 13 percent of their stores. That number’s too close to be coincidental.”

Purchasing behavior also varies too much from industry to industry. For example, 30 percent of transactions for technology products or services happen online, compared with only 16 percent of apparel sales. Instead, Off-price retailers (think T.J. Maxx and Nordstrom Rack) have been thriving by comparison, competing on price and convenience even though they don’t have much of an online presence.

The landscape is fragmented

Online sales aren’t the only tech development shaking up retail. Today, you can sell nationally without a chain of stores and without owning any of your inventory or assets. You can outsource your call center and marketing campaigns. You can reach a large audience via social media. Or you can manufacture and sell your own products rather than selling through a third party. One category of retailers that are performing well today is made up of those that are competing on what’s cheaper, faster or easier. At the other end of the spectrum, there are retailers who have differentiated themselves by offering an exclusive product or experience.

“The way you win is you find opportunity, you find where there’s an unmet need, where you perceive scarcity, and you go after it in an unapologetic, very focused way. So being nimble, means being able to find those, take advantage of them, move out of them and move on to new ones, fast.”

Get to know your customers.

Knowing what your customers want is the first step to making them happy. A successful retailer is someone who can go in, scour the market and pick the best products to fit the personality of their store that openly matches the personality of the consumer who wants to shop in that store. The ability to drive your business based on the pulse of the consumer drives all the difference.

Stores are reaping years of poor customer service. Generally, people want someone to greet them and they want the store to be clean. But serving them beyond those bare minimum requirements is a prime opportunity to gain insights into what they want and seal the deal if they’re on the fence about a purchase.

Yes, there are going to be some customers who don’t want help but at the end of the day, if you’re not curious about everyone who you have coming in the door, you’re settling for crumbs when you could have the whole feast.

Customers shop for experiences

Personalization is key, but that goes beyond offering a combination of products that customers want. There is a desire for uniqueness is especially true of younger customers.

Every retailer should work to curate a one-of-a-kind experience, rather than a one-size-fits-all. Experience, in and of itself, is what today’s customers desire more than material possessions. If you want your customers to buy stuff from you, one strategy might be to frame it around an experience a customer might be gearing up for.

“A specialty retailer has the ability to say, ‘If you’re going on a trip, here are all these things together in one place. This all works together.’ A holistic attempt at creating this full package.”

Add value to Customers

Today, technology presents several options such as In-store beacons, Self-serve kiosks, Smart mirrors that enable virtual try-ons etc. Retailers should be wary of being lured by these superficial objects and ask themselves: “What value is this really adding for the customer? “If you know your customers, you’ll be less likely to experiment with irrelevant gimmicks that many customers will find pathetic, such as a DJ in the middle of a men’s department.
The internet is what has led customers to expect hyper-personalization, and as a niche retailer, you might benefit more from targeting tools than someone who sells to the masses. To build a solid foundation for your business, you must first identify your typical customer and tailor your marketing pitch accordingly. It’s better off being a leader than a follower, or doing something others aren’t.


04 Feb 2019
Replenish your Digital Play – Supply Industries Digital Trends

Replenish your Digital Play – Supply Industries Digital Trends

Ecommerce Musings for Suppliers and Wholesalers

Based on the IBISWorld report, the equipment supplier industry sales, which includes Industrial Supplies Wholesaling, Farm Supplies Wholesaling and School Supplies Wholesaling, totals about $200B. Traditionally these industries cater to businesses, organizations and enterprises and have done business via catalogs, distribution centers, stores and customer support centers to drive the business. Long term client relationships are typical to these businesses, and are based on relationships, where in many cases, dedicated Sales Representatives help provide value to clients. For E.g. facilitating urgent shipping requests for certain items in an order or by providing alternative suggestions to out of stock or discontinued items; or providing insights into what the competitors are using.

By early 2000, customers became more empowered with increasing web connectivity enabling them to research any product as well as buy it online from their place of choice. Along with the online trend,  increased costs to maintain huge stores with inventory and staff, reduced margins and industry consolidation forced them to realize they needed to change the business model.

Recognizing the need to embrace the online channel, significant investments were made to bring the businesses online. These early sites typically were minimalistic home-grown solutions which simply exposed catalogs and allowed basic ordering of products. However, this quickly became a catch-up game of trying to stay on top of the competition by developing new features which led to a huge increase in infrastructure cost.

As a result of the cost increase in maintaining a homegrown solution, a steady movement started towards using specialized platforms and products optimized for this line of business which were further customized to suit their own specific needs. Taking it a step further, specialized external partners were called upon to maintain, manage and upgrade the platforms as well as to provide robust infrastructures to host the eCommerce channels

Changing Customer Expectations

Over the years changing customer expectations and new developments in technology has transformed the online business in the B2B space. Today’s business buyers expect same level of experience as when they buy stuff online at a personal level. They want to be empowered to make business decisions about something they want to buy and want multiple means to procure it.

  • Compelling UX
    Exposure to B2C facing sites has conditioned our brains to expect an efficient, intuitive, easy to use website which provides detailed and useful product information. A great personalized experience needs to be complemented by a customizable catalog, promotions and pricing.
  • Full eCommerce Experience
    This includes going beyond the essential B2B eCommerce features and providing capabilities like live chat, reviews, intelligent recommendations, real time access to inventory and  great customer support features to help with shipping, tracking and returns.

  • Omni Channel Support
    Today’s customers expect multiple ways to research and buy products and seek a similar experience be it via a store, online, mobile or catalog. The experience involves how fast they can access the site pages, the level of personalization, how helpful is the information they can get and how easy it is for them to process and place the order. The ability to shop and access the cart from any channel is important, this includes the website, mobile devices or a store where often times customers choose to click and pick up.
  • Great Search Capability
    Enhanced search with categorization, faceted navigation, and filtering along with auto complete features has become the minimal standard of expectation. With advancement in AI and Machine Learning, the search accuracy has improved and helps companies to provide accurate results that include relevant and dynamic recommendations for cross-sells and up-sells. In addition to having a robust site search, it is essential for companies to have an effective SEO strategy and implementation, so that the search engines display your products on the first page of the results.

Changing Customer Expectations
Some of the cutting-edge features beyond the current standard ones to look out for in a next generation B2B eCommerce site are given below

  • Capable Product Information Management Platform (PIM)
    PIM systems are a must-have for modern digital B2B businesses and must be tightly integrated with backend ERP systems and support a large number of products with various artifacts with the capability to configure, organize, manage and publish products. Also, support for product consolidation from multiple sources as well as the ability to syndicate products across other systems is essential. Additionally, support for mass updates, imports or exports based on filtering criteria also helps.
  • Creative Ways to Customize Carts
    Modern digital commerce cart should empower the customers and make it easier to place orders with features like bulk ordering, reordering and subscriptions/auto ordering features. Additionally, enabling customers to save pre-configured bundles or the ability to create and save dynamic bundles using configurators in the cart allows them to share it with peers and managers for collaboration and approvals.
  • Support Virtual Groups or Cohorts
    Education is one great example where this feature can be effectively used. In these cases, teachers first create a list of their students and then assign their class materials enabling their students to buy as kits. The students can log in independently and buy configured kits at their convenience.


  • Punch Out
    Punchout enables companies to control product assortments as well as streamline purchase order approvals and processing. This also provides the ability for the buyer to view the product catalogs and buy from the buyer’s website or e-procurement system. From the procurement system, the buyer can single sign on to the eCommerce site, search and add items to the cart and return the cart as a pending purchase order back to the procurement system.
  • Flexible Shipping and Returns
    Inventory visibility is critical to provide an excellent shopping experience. The ability to view inventory from multiple warehouses provides the buyer with the information needed to determine the most convenient method of delivery or returns which lowers the overhead of stocking the products early or getting the products late.
  • Tap into Internet of Things (IoT)
    Be ready to support IoT machines connected to business’s systems when they are ready to order. E.g., a printer or a copier ordering supplies when they reach a low threshold. The IoT enabled printer can order supplies and track its delivery and contact the installer when the supplies are available.
28 Jan 2019

PCI Matters: Gain The Customers Trust with PCI Compliance

Payment Card Industry has been grown worldwide to the extent that it touches hundreds of millions of people worldwide every day. Most of the payments are happing through Debit/Credit cards, and consumers also started to use devices like iOS and Android pay for making payment electronically. Whenever a customer uses credit/debit card for the making payment, there is personal data been transmitted electronically that includes customer name, card number, security code and expiration date, and this information gets stolen and miss-utilized.

History behind PCI

Between 1988 to 1998, Visa and Mastercard reported a credit card fraud loss totaling 750 million dollars, a minuscule amount compared with hundreds of billions of dollars in the transaction processed yearly. In October 1999, VISA became the first Card brand to develop security standards for merchants conducting online sales. However, with the growth of usage of credit cards and internet, the frauds also increased to four times greater than the average transaction.

Formation of PCI     

The PCI Security Standards Council was formed to promote the Payment Card Industry standards for the safety of cardholder data across the globe. The Council was founded in 2006 by American Express, Discover, JCB International, MasterCard and Visa Inc. They share equally in governance and execution of the Council’s work. The PCI Security Council periodically add new clauses to the requirement and releases the updated version of PCI. The first officially PCI was released in 2004 with PCI 1.0 version and currently it is PCI 3.2 which released in 2016.

The twentieth century U.S. criminal Willie Sutton was said to rob banks because “that’s where the money is.” The same motivation in our digital age which makes merchants the new target for financial fraud. It’s a severe problem, more than 510 million records with sensitive information have been breached since January 2005, according to So, the merchants, who are at the center of payment card transactions, it is imperative that they should use standard security procedures and technologies to thwart the theft of cardholder data.

PCI customer information the Payment Card Industry Data Security Standard and this council have set 12 requirements as a security measure.  In this article, we are going to discuss the critical elements under PCI now required to adhere by the organizations which accept payment cards for thier business. These organizations have to protect the card holder’s information including their names, card numbers and security code which is saved in the system when the consumes makes payment. The PCI has formed to stop the data breaches which was increasing between 2000 – 2005 and this can only be prevented with a strong regulation to set the necessary security measures and standard needs to be set for Payment Card Industry. Moreover, it allows programming engineers and gadget producers with the required direction which will adhere to compliance.

Risky Behavior

A survey of businesses in the U.S. and Europe reveals activities that may put cardholder data at risk. 81% store payment card numbers

73% store payment card expiration dates

71% store payment card verification codes

57% store customer data from the payment card magnetic stripe

16% store other personal data

Source: Forrester Consulting: The State of PCI Compliance (commissioned by RSA/EMC)

Payment Application Data Security Standard:
Some of the key points for implementing security steps.

  1. Need to use the authorized and approved pin entries devices.
  2. Use appropriate software to make the Payment.
  3. Need to create Most important security that is fire wall protection between the pc and network.
  4. Make sure wireless router password encryption. Training is required to the employees to protect the data of card holder’s data.

Security Controls and Processes for PCI DSS Requirements

1.Build and Maintain a Secure Network

Right off the bat, the Cardholder information is just as secure as the ways that give access to it. From one viewpoint, PCI DSS necessities are intended to guarantee that system security rehearses dispose or limit known dangers. Then again, they ensure that the association characterizes well‐ organized strategies, techniques and practices that can be followed and inspected. To guarantee both secure information pathways and adherence to strict Network security arrangements, PCI DSS requires specific rules for handling card installments to help anticipate Mastercard extortion, skimming, and other security dangers.

Following and evaluating of firewall activities consistently, including clear meanings of parts and duties.

  1. Entirely restricting interior hierarchical access to customer information.
  2. Recording, authorizing and inspecting every single operational technique and practices.
  3. Around 40% of PCI DSS are identified with Network security, yet this is extremely the essence of pain, entanglements and unsettling influence for PCI internal auditors, IT administrators and their groups.

For arrange security groups to coordinate a repeatable, consistent method that doesn’t disturb business as usual, it’s essentially not plausible for IT administrators and PCI inward evaluators to physically oversee and test. The numerous IT errands associated with recording, following and reviewing system security techniques manually can take weeks.

2. Protect Card Holder Data

Cardholder data alludes to any information contained on a client’s installment card. The data is imprinted on either side of the card and is contained in the digital format on the attractive stripe implanted in the rear of the card. Some installment cards store data in chips inserted on the front side. The front side, for the most part, has the essential record number (PAN), cardholder name and termination date and the 3-4-digit card check number (CVV2). The CVV2 might be on the back, contingent upon the card. The attractive stripe or chip holds these in addition to other touchy data for verification and approval.

PCI security gauges are specialized, and operational requirements set by the PCI Security Standards Council (PCI SSC) to ensure cardholder data. The norms apply to all associations that store, process or transmit cardholder data – with direction for programming engineers and producers of utilization and gadgets utilized as a part of those exchanges. The Council is in charge of dealing with the security guidelines, while compliance with the PCI set of gauges is enforced by the establishing individuals from the Council, American Express, Discover Financial Services, JCB International, MasterCard Worldwide and Visa Inc.

3. Implement strong access control measures

Access control allows merchants to permit or deny the use of physical or technical means to access. PAN and other cardholder data. Access must be granted on a business need to know basis. Physical access control entails the use of locks or restricted access to paper-based cardholder records or system hardware. Logical access control permits or denies use of PIN entry devices, a wireless network, PCs, and other devices. It also controls access to digital files containing cardholder data.

4. Compensating Controls for PCI DSS Requirements

Compensating controls might be considered for most PCI DSS requirements when an element can’t meet a prerequisite unequivocally as expressed. All together for a compensating control to be viewed as substantial, it must be investigated by a qualified assessor.

Compensating controls must fulfill the accompanying criteria:

  1. Meet the purpose and meticulousness of the first PCI DSS necessity.
  2. Give a comparable level of protection as the primary PCI DSS necessity, with the end goal that the compensating controls adequately counterbalances the hazard that the first PCI DSS prerequisite was intended to safeguard against.
  3. Be “well beyond” other PCI DSS requirements. (Just complying with other PCI DSS requirements isn’t a compensating control.)

5. Choosing an Approved Scanning Vendor (ASV) for PCI

An Approved Scanning Vendor (ASV) is a data security firm utilizing a scanning answer for deciding if the client is agreeable with the PCI DSS outer helplessness scanning necessity. ASVs have been prepared and are qualified by the PCI Security Standards Council to perform external system and framework checks as required by the PCI DSS. An ASV may utilize its programming or an approved business or open source answer for approving consistency. ASV arrangements must be non-troublesome to clients’ frameworks and data – they should never cause a framework reboot or meddle with or change area name server (DNS) steering, exchanging, or address determination. Root-units or another programming ought not to be introduced unless a piece of the arrangement and pre-approved by the client. Tests not allowed by the ASV arrangement incorporate foreswearing of administration, cushion flood, beast constrain assault bringing about a secret key lockout, or exorbitant utilization of accessible correspondence data transfer capacity. An ASV scanning arrangement incorporates the scanning tool(s), the related scanning report, and the procedure for trading information between the scanning vendor and the client. ASVs may submit consistence reports to the procuring foundation for the benefit of a trader or specialist co-op.

6. The scope of Assessment for PCI DSS Compliance

PCI Compliance scope includes Cardholder Data Environment (CDE) and other system applications & components associated with CDE. A Cardholder Data Environment (CDE) consists of different processes, technologies, and hardware & software applications that stores, process and transmits customer’s data like card number, CVV number, and magnetic strip data.

Below are the system components which are included in the scope:

  1. Networking devices
  2. Firewalls
  3. Servers
  4. Switches
  5. Routers
  6. Computing devices
  7. Applications

The initial step of a PCI DSS compliance effort is to precisely decide the scope of the earth. The perusing procedure incorporates recognizing all framework parts that are situated inside or associated with the cardholder data condition. The cardholder data condition is included individuals, procedures, and innovation that handle cardholder data or delicate confirmation data. Framework segments incorporate system gadgets (both wired and remote), servers and applications. Virtualization segments, for example, virtual machines, virtual switches/switches, virtual apparatuses, virtual applications/work areas, and hypervisors, are additionally considered framework segments inside PCI DSS. Perusing must happen at any rate every year and preceding the yearly assessment. Shippers and different substances must recognize all areas and streams of cardholder data to guarantee all pertinent framework segments are incorporated into scope for PCI DSS. Elements ought to affirm the exactness and suitability of PCI DSS scope by performing these means:

  1. The evaluated element recognizes and archives the presence of all cardholder data in their condition, to confirm that no cardholder data exists outside of the right now characterized cardholder data condition (CDE).
  2. Once all areas of cardholder data are recognized and reported, the substance utilizes the outcomes to confirm that PCI DSS scope is fitting (for instance, the outcomes might be a graph or a stock of cardholder data areas).
  3. The element considers any cardholder data observed to be in the scope of the PCI DSS assessment and part of the CDE unless such data is erased or moved/merged into the at present characterized CDE.
  4. The element holds documentation that shows how PCI DSS scope was affirmed and the outcomes, for assessor survey as well as for reference amid the following yearly PCI SCC scope affirmation action.

7. Reporting

Reporting are very important part of any organization as they serve as a record and proof when needed. Reports are the mechanism which is prepared by the concern person for specific purpose or general and time also varies depending upon the company. Every Business has different merchant bank and level tied which determines what kind of reporting and validation is require and even the volume of transactions does matter. Reports can be weekly, monthly, quarterly and annually all depends upon what reports, purpose of report and decision to be made on that report. In the same way PCIDSS Compliance do have an reporting requirements which should consist of following things:

  • Executive Summary which should include the cardholder business description of payment card and network diagram which shows relationship and gives more clear idea.
  • More detail description of assessment, scope of work and approach been used and how much it has effect on security of data of cardholder
  • All the details about hardware and software, service providers, third party applications
  • Basic details about date of report and contact information


  5. PCI Security Standards Council, (2016): Payment Card Industry (PCI) Data Security Standard. Requirements and Security Assessment Procedures.
21 Jan 2019
Check-In Ahead of the Competition – Travel & Hospitality Industries Digital Trends

Check-In Ahead of the Competition – Travel & Hospitality Industries Digital Trends

Travel Industry Trends

Global online travel sales totaled an impressive $564 billion in 2016, and the market research company eMarketer has projected revenues to skyrocket to $755 billion by 2019, growing to an incredible $817 billion by 2020.

Digital travel sales worldwide from 2014 to 2020 (In billion U.S. dollars)

There are multitudes of travel options for consumers to choose from and the competition to provide excellent shopping experiences by the travel industry is fierce.  It was not so long ago that families and business travelers worked through travel agents or contacted airlines, hotels or car rental companies directly in order to reserve and book their travel but the travel industry has evolved significantly over the last decade.Now with the click of a button, consumers are able to book their own travel using modern websites and mobile apps offered by the leading travel and hospitality companies having digitally transformed their businesses.  Technological advancements have empowered travelers to research, plan and book travel arrangements independently, design their own itineraries, create bespoke packages, compare prices and take other travelers reviews into account when planning their vacations.

Today, the majority of travel transactions are completed through desktop websites, closely followed by apps and then by mobile websites.   However, the growth and popularity of travel apps are rising the most and already proving to be one of the more popular categories in the Apple App Store representing almost 4% of all app categories and reaching approximately 95% of the Android users in the United States.  Online Sales from these mobile channels are set to grow from $52 billion in 2015 to $95 billion by 2019 (source: Statista).

Omnichannel Optimization

Current research suggests that travelers prefer researching travel destinations via their smartphones but are still making their purchases on desktops because it is more user-friendly and secure.  Phocuswright for Bing’s ‘The Travel Marketer’s Guide’ reports that 40% of users conduct research using a mobile phone to find flights, hotels, and accommodations, compared to only 21% of shoppers that complete their transactions on mobile.  Given this trend, those in the travel and hospitality sector must work to make the transition between their channels seamless, with effective mobile optimization, websites, and apps, that keep their customers engaged and prevent them from leaving to shop at a competitor.

Omnichannel Optimization

Social Media Influence

There has been an enormous increase in the number of people sharing their travel experiences on social media platforms. It is no secret that millennials enjoy sharing images and comments on their travels and that it has become a large part of their identity creation, with many becoming influencers among friends, colleagues and their community, through sharing their experiences.

The dramatic growth of social media posts and reviews on holiday and travel activities have made the importance of a positive public image for travel hospitality destinations vital. Expedia’s ‘Millennial Traveler Report’ states that many customers base their choice of holiday destinations on their friends’ influence.

Social Media Influence

Having happy customers who post online is incredibly valuable to any business in travel and hospitality, making it one of the most important touch points in the customer journey. Satisfied customers become brand advocates through their posts, feedback and reviews on social media, magnifying every brand’s message and reputation significantly, as well as growing the customer base and awareness. Additionally, a positive presence on social media enables travel and hospitality companies to influence potential customers and get them interested in the complementary products and services they offer.

Analytics and Personalization

Vacationers look for unique experiences when booking their travels, and hospitality companies must personalize their shopping experiences accordingly.  An adrenaline filled adventure, a holiday with friends or a romantic getaway should all have unique content that is personalized and relevant to the traveler in order to provide the ultimate shopping experience.

Analytics and Personalization

State of the art analytics and personalization tools enable travel and hospitality companies to provide personalized shopping experiences by serving up relevant content throughout the shopper’s journey.    Theses tools measure and take into account customer searches, preferences, realtime site behavior, purchase history, and social habits when personalizing the content shown.  When done effectively, sales and conversions improve dramatically.

NextGen Technologies

Artificial Intelligence (AI): With the help of AI, travel, and hospitality companies are now able to analyze their customer’s unstructured data including pictures, social post, reviews, natural language, searches, and history. Now more than ever before, targeted, personalized content that is based on a deep understanding of what they are most interested in can be curated to capture the attention of their shoppers.

Artificial Intelligence (AI)

Internet of Things: IoT is driving the connected world of the future, and the travel and hospitality industries are going to reap the benefits of these new technologies. For example, in the future, hotel beds will be able to measure body temperature, mood, and hydration levels, linking with smart home technology climate controls to provide the ultimate in-room experiences.

14 Jan 2019

Future Ecommerce

eCommerce is primarily concerning execution, except for anyone concerned within the eCommerce game, it’s associate setting that’s perpetually ever-changing, and upgrading as technologies improve and firms battle against one another to win a more significant share of the pie. There are still things that continue to be constant during this domain: delivery times can improve, client service can get progressively higher, and products choice can become even bigger.

Different innovations are tributary towards the long keep running of the web-based business. Both the equipment and programming that can empower an enhanced purchaser encounter are beginning to develop and fit together. Upgrades in the cloud, the Internet of Things, and with Artificial Intelligence, are enabling retailers to consider new administrations at a lower value point than at any other time

Lets put our attention on the part of Artificial Intelligence and its commitment towards what’s to come

The human-made reasoning is assuming an extremely fundamental part with up and coming future E-business.

With the present status of the online commercial center, web-based business has turned out to be more soaked and focused implying that for a business to succeed, it should be quicker and more brilliant. Take building sites, for instance. Though previously, you would need to contract a website specialist and pay a huge number of dollars to have an expert site, now you just need an AI web designer to create your site for you inside minutes. Client and guest information is surrounding us, continually gathered, and constantly vital for organizations to examine. Yet, imagine a scenario where we could gather, arrange, break down, and after that set that information to work for us in a considerably more productive way. All things considered, that is precisely where AI comes in, and it’s switching up the internet promoting amusement highly.

AI impacts the way we shop on the web. The things we see under the “suggested for you” or “clients who saw this thing additionally saw” areas of retailer site pages, are driven by the investigation performed by machines, of information assembled about your online exercises.

AI is likewise behind other advantageous highlights we find on most online business sites today. Imagine that is a human on the opposite side of that Support visit box? Reconsider. Numerous online retailers utilize shrewd visit bots that offer prompt, day and night support to their clients, to fluctuating degrees of modernity. The AI innovation behind these visit bots is always progressing, empowering AI to comprehend and partake in discussion with a human.

A chatbot (otherwise called a chatterbot, talkbot, IM bot, Bot, intuitive operator, or Artificial Conversational Entity) is a PC program or man-made reasoning which directs a discussion through sound-related or literary methods. Such projects are regularly intended to convincingly recreate how a human would carry on as a conversational accomplice, accordingly finishing the Turing test. Chatbots are regularly utilized as a part of discourse frameworks for different pragmatic purposes including client administration or data obtaining. Some chatterbots utilize modern normal dialect preparing frameworks, however numerous less difficult frameworks filter for watchwords inside the info, at that point pull an answer with the most coordinating catchphrases, or the most comparable wording design, from a database.

Notwithstanding utilizing man-made consciousness to customize client encounters successfully, retailers can hold onto AI as a strategy for wiping out expensive, tedious substance testing. Testing because of showcasing and deals experts include various touch focuses (informing, content situating, invitation to take action, and so forth.) that make it hard to actualize the correct cluster of changes expected to accomplish an ideal correspondence—particularly in case you’re focusing on an assortment of shopper composes. AI will have the capacity to immediately reveal insight into the site page designs and informing that work best for various groups of onlookers without the requirement for testing and breaking down.

Developmental calculations (Evolutionary algorithms) (EAs) are a subset of AI that retailers can likewise grasp to help enhance the client encounter and develop deals. EAs make a gathering of possible arrangements (for instance, answers for content introduction) that are tried. New gatherings of potential arrangements are then consequently created and tried in view of the best arrangements from past gatherings. As such, EA can test varieties of informing, pictures and designs, continually making better choices to locate the best arrangement.

Online purchasers will soon be able to have their AI individual shopping colleague. As of now, this is a zone that misses the mark contrasted with the vast internet shopping network and the sales representatives of physical shops. What used to be a physical sales representative outfitted towards retail customers are currently AI individual virtual shopping collaborators. AI virtual shopping associates can proactively help customers as opposed to being empty inquiry questions that go about as aloof data retrievers.

For instance, right now, customers get a notice when an airfare value drops. These warnings usually are flighty and regularly evolving. AI virtual associates will before long have the capacity to take this procedure to the subsequent stage by accepting cautions of value drops, at that point verifying whether they fit into your booked dates. On the off chance that it’s a fit, at that point the AI virtual partner will have the capacity to buy the ticket for your benefit.

This procedure will dispense with the requirement for human association amid an online business exchange, making it completely discretionary to converse with a specialist amid the procedure.

The individual virtual colleague shopping model can likewise be custom fitted to different other web-based obtaining conditions, making it a possible vision for web-based business not long from now.

Last Thoughts

The rise of AI is ceaselessly changing the methods for internet business. It is making a superior purchasing background for buyers as well as retailers, also. Shopping is presently turning into a more individual affair, impersonating fairly the experience of customary physical shops. Any advertiser would now be able to make a Facebook Messenger chatbot without coding. As AI develops, the universe of online business is certain to develop alongside it.