Year: 2018

06 Sep 2018

The Next BIG thing – Conversational Commerce

From:         In-store purchases – physically experiencing the touch and feel of the product

To:              Online Orders – virtually experiencing the product

And now:   Voice Orders – just directly buying the product

Transactions API allows you to create more seamless ordering experiences than other channels such as through websites and mobile apps. This is because the Google Assistant enables a natural, conversational ordering experience, and can facilitate transactions on the user’s behalf by passing payment and identity information to your assistant app. Actions on Google provides a variety of APIs and helpers for building a quality conversational experience. You can use these to guide users to assemble their “shopping cart” by conversing with your app.

The Actions on Google platform lets you build actions that allow users to get things done on a variety of experiences and devices. For example, a shoe store can provide actions to order items, check on an order delivery, learn about new products, or sign up for promotions.

Here’s an example of how this works with an imaginary retail shop app named Sekai.

  1. A user talks to the Assistant and requests an action, “I’m looking for sneakers from Sekai.” The Assistant asks Actions on Google to find the best app to handle the action and receives a response back from Sekai.
  2. The Assistant displays the response to the user and the conversation begins with the user. The Assistant waits for user input to occur and when this happens, the Assistant sends this request over to Sekai’s fulfillment.
  3. During the conversation, the Assistant brokers the conversation between the user and Sekai, and the two exchange information so Sekai can gather the information it needs to fulfill the intent.
  4. Finally, the conversation ends when the user’s intent to purchase some shoes is fulfilled or until the user wants to end the conversation.

The Transactions API allows you to accept purchases and reservations with your Assistant app. A transaction can be a purchase (for example, pick-up, delivery, or tickets), or a reservation/appointment (for example, restaurants, haircuts, fitness classes). A transaction with Actions on Google generally consists of:

  • Delivery address: using the actions.intent. DELIVERY_ADDRESS intent to retrieve the user’s delivery address from Google
  • Cart assembly: conducting a conversation with the user to build their order
  • Checkout: using the actions.intent. TRANSACTION_DECISION intent to propose the order to the user for them to accept or reject (required)
  • Confirmation: using the OrderUpdate response to confirm a transaction that a user has already accepted, and send them a receipt (required)
  • Sign in / account creation: connecting the user’s Google account to an account on your own web application via OAuth 2.0
  • Order updates: sending further OrderUpdates to the user via the Conversation Send API throughout the life of the order (required)

While the user is building their “cart,” you may need to collect their delivery or shipping information to determine things like price and service availability. Your app can request the user’s permission for Google to share their delivery address with your app.

Once they are ready to checkout, your app can trigger an order confirmation experience by providing the structured order data to the Transactions API. The user can then authorize the purchase and accept or reject the order. Provide a built-in experience enabling users to change their payment settings, delivery address, etc.

If the user authorizes the purchase, your app should immediately respond by confirming that the order is active. You do this by providing the Transactions API with a structured receipt. This is presented to the user as a rich receipt “card” as part of their interaction with your app.  You can then continue the dialog with the user. You might take this opportunity to let them create an account on your app so that they can earn rewards or re-order their favorite items.

SAP Hybris is not too far behind in this market. Pragiti has already built POCs to integrate SAP Hybris Commerce platform with Alexa/other voice enabled platforms and enabled order placing capabilities via commands like:

Alexa, ask Hybris to add apple to my cart

Alexa, ask Hybris to show me my cart

Alexa, ask Hybris to remove all items from my cart

Alexa, ask Hybris to place the order

Get in touch with to know about conversational commerce

07 May 2018

IoT Influence in Future of Digital Commerce

Digital Commerce

As per Gartner, digital commerce is defined as “buying and selling of goods and services using the Internet, mobile networks, and commerce infrastructure.

It includes the marketing activities that support these transactions, including people, processes, and technologies to execute the offering of development content, analytics, promotion, pricing, customer acquisition and retention, and customer experience at all touch points throughout the customer buying journey.”

Digital Commerce

Since the emergence of eCommerce in the US during late 90’s, the growth of eCommerce has been tremendous, generating a huge amount of transactions in retail, hospitality and media industry, which changed the way the business is conducted all over the world.

Internet of Things (IoT)

The Internet of Things (IoT) is a network of dedicated physical objects (things) that contain embedded technology to communicate and sense or interact with their internal states or the external environment. The connecting of assets, processes, and personnel enables the capture of data and events from which a company can learn behavior and usage, react with preventive action, or augment or transform business processes. The IoT is a foundational capability for the creation of digital business.

In simple words, IOT goes beyond the traditional digital commerce devices like desktop, laptop, mobile phones and tablets to a more varied range of devices which the humans use every day with embedded technology that can communicate with the external systems using the Internet.

In order for a company to get into IOT domain, getting the fundamentals right is essential for long-term success, but the IoT is not a “one size fits all” solution. The integration of IoT technologies varies significantly among companies and industries.  Be it wired or wireless internet infrastructure, various things that are required to identify an object and communicate with the internet, which forms the basis for IOT infrastructure. These infrastructures include sensors, tags, product, networks, software application and analytics tools. As per Gartner following infrastructures are required for IOT to be a success

  • Things: Things can be dumb or smart on their own and store most of their data on board. Things can also be self-sufficient and communicate to the internet for only centralized coordination and analysis.
  • Gateways: Gateways may house the application logic, store data and communicate with the internet for the things that are connected to it. Things don’t have to be as smart because the gateway can provide these resources.
  • Mobile devices: Smartphones (or any mobile device) may house the application logic, store data and communicate with the internet on behalf of things that are connected to it. Things don’t have to be as smart because the mobile device provides these abilities.
  • The cloud: The cloud can act as the central connection hub, power analytics and provides data storage. Things don’t have to be as smart because the cloud will provide these resources.
  • The enterprise: This architectural role is focused on keeping connected machines, application logic, and analytics and data

Digital Commerce with IOT

Digital commerce growth is on the increase every year and shows no sign of a slowdown. Still, with this growth, there is a great opportunity available in the developed markets to take this to the next level using IoT. The digital commerce players or retailer or manufactures should stay on top of the IoT trend in order to stay ahead of the competition and not to miss the big IoT bus.

As per Gartner insights, IoT base is expected to grow by 26 billion units in 20203. There are a lot of R&D and implementation happening around us, with Amazon being one of the most visible case studies by implementing Amazon Dash, where each Dash button assigned to a product number and pre-defined quantity. Pressing the button will send the order to Amazon with the predefined address and payment method.

Another example of IoT in digital commerce can be of printer cartridges replenishment based on the cartridge levels. The printer can come with sensors which monitor the cartridges, and when cartridge life/level reaches a certain threshold level, the order is automatically placed using the account associated with the Printer and cartridges delivered to the address associated with the device and account. Similarly, IoT can be used for service, with the same example of Printer, if there are error codes, the sensor can send automatic troubleshooting instructions to the email id associated with the Printer and account, if it cannot be troubleshot by the consumer, schedule a service appointment by initiating schedule process with the customer.

With the application of IoT, Digital Commerce business can get a huge leap ahead in the way business is conducted and reap greater competitive edge. The main areas which the IoT can help the organization to go the next level are

i. Customer Experience

IoT can provide consumers with more holistic shopping experience with personalized and context driven interactions that can lead to high level of customer engagement. Based on the previous shopping behaviors, purchase history, the company can remove certain regular or low-value interactions and make it automatic and concentrate on providing more value to the consumer. Again, with the example of the printer, for the specific customer, take off the service and cartridge replenishment part from the main customer experience in the website and instead channel the customer towards more productive office automation or products of interest which will provide higher value.

ii. Customer Value

IoT technology leverages real-time information that helps companies to deliver unique value to the customers. In the current market scenario which is highly competitive, the customer data becomes a valuable asset to the company.  The companies can make use of this date to focus on various customer engagement strategies which may include warranties, periodic maintenance, expiry reminders, etc., as post-sale services. E.g., Based on the purchase date and product data, CVS can send a notification to the customer around 15 days before the expiry date of the product and provide an option to reorder the same product again.

iii. Inventory and Logistics

With IoT technology, companies can monitor the flow of goods/product/SKU from one location to another with the help of sensors and internet. This helps in tracking of product from production to consumption. IoT can help in tracking the items in transit, giving complete information about location, temperature, and more. With IoT-enabled technology, companies can easily manage the route and speed of their shipped products too, which can help in reducing lost or misplaced shipments. Sensors can be used in delivery trucks as well for real-time monitoring of the deliveries and decreasing losses.

About Pragiti
Pragiti is Gold Partner with SAP Hybris and providing broad range Digital Commerce and Omni Channel solutions and system integration services across varied industry and business segment. Combining unmatched experience and specialized skills 4 locations, Pragiti works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders.
Ready to learn more on how the Pragiti team can help you use Hybris and IoT to engage your customers more effectively across channels and move to next level in Digital Commerce. Contact us today at or visit us online at

12 Apr 2018

Pragiti Propels Eight Brands to Best In Class Digital Commerce Experience

Pragiti, a leading eCommerce solutions, and services company, successfully deployed and took brands live over the period of last 12 months. The brands from across industry types, from eyecare to sunglasses, biking to education, farm supplies to fishing products; from different business models across Business to Consumer (B2C), Business to Business(B2B), Business to Institutions (B2I); with varied complexities, from simple eCommerce website to enterprise-wide digital transformation programs.

“Working together with Pragiti has helped us be agile, flexible and have a quick turnaround time to any requirement coming from business. The Pragiti team is agile, driven and task oriented. Along with this agility, Pragiti’s ability to understand our needs, propose solutions, the depth and breadth of their skill sets, and their predictable delivery capabilities set them apart from other players” said Director – IT of a leading player in the Active Lifestyle industry

“Pragiti has played a very important role in our strategy execution and continues to be a strong partner. Pragiti’s intimate understanding about our business needs, rich experience in SAP Hybris platform combined with team’s commitments towards customer satisfaction has resulted in the success of the program and relationship.” said VP Digital of a premium sunglasses and optical company.

“Our exclusive focus on Digital Commerce, SAP Hybris Expertise, and Customer First Culture of the company propelled us to this milestone of deploying and launching 8 brands over the period of last 12 months. As a company and CEO of Pragiti, our commitment to putting the customer first will remain the same in the future”, said Praveen Pahwa, Founder & CEO at Pragiti

“Each client and each engagement taught us something new. We put that knowledge to work with every new project, which helped us optimize our delivery model and helped the clients to find the mix of best practices and service delivery that works for their challenges, their customers, and their market”, said Mohammad Suhaib Qidwai, Delivery Director, Pragiti.

02 Apr 2018

Pragiti Continues to Expand, relocates to new office in Santa Clara, CA.

Pragiti, leading eCommerce solutions, and services company, today announced the relocation of their corporate office to a new location in Santa Clara.

“We are excited to announce that our team in the USA has moved to a new location in Santa Clara.  We spent the previous two years in an office about a mile away from our new location — our old office served us well, and we made great memories (and websites) there, but we couldn’t be more excited about our new space”, said Praveen Pahwa, Founder & CEO at Pragiti.

“We are excited to announce that our team in the USA has moved to a new location in Santa Clara.  We spent the previous two years in an office about a mile away from our new location — our old office served us well, and we made great memories (and websites) there, but we couldn’t be more excited about our new space”, said Praveen Pahwa, Founder & CEO at Pragiti.

“The Santa Clara location will serve as an excellent environment to team members for the quickly expanding company. The move positions Pragiti for continued growth and expansion”, said Harish Nanjaiah, Vice President – Technology at Pragiti

The new office, located at 3312 Woodward Avenue, Santa Clara, CA, 95054, features a collaborative and flexible work environment with high-tech conference rooms and contemporary finishes.