Year: 2013

25 Sep 2013

Pragiti extends hybris to integrate with Responsys

hybris, the world’s fastest-growing commerce platform provider ranked “leader” by both principal analyst firms, today announced that it will partner with Responsys Inc. (Nasdaq:MKTG), a marketing cloud software and services leader, to offer new e-commerce related attributes for targeted marketing campaigns. Available on the hybris Extend marketplace, the integration will also provide marketers with the ability to better manage relationships across multiple channels. This is an increasingly important requirement as consumers expect more than ever to be able to seamlessly interact through any touchpoint – online, mobile, call centre or sales representative.

The integration between Responsys and hybris Commerce Suite provides new commerce features and functionalities, including:

New omni-channel commerce related attributes for targeted marketing campaigns to enable more strategic marketing segmentation and decisions
A customisable management console, offering a toolset for administrators to manage and schedule the integration of hybris data to Responsys, accelerating time to value for customers
The ability to automatically set and deliver user preferences and changes in online customer records, seamlessly integrating with the most current data in Responsys

These capabilities provide companies with pre-built integration from two market leading companies.

“Consumers’ expectations are evolving radically and they can now choose which marketing messages they receive, when, where, and from whom,” explained Steve Krause, Senior Vice President of Product Management, Responsys. “To address these changing demands, the best marketing companies in the world are reshaping their entire strategies and marketing mix towards online and relationship-based marketing. They’re using technology not only to extend reach, but also to build lasting, individual relationships with consumers.”

“The integration of hybris Commerce Suite with Responsys allows marketers to take this strategy to the next level,” continued Patrick Finn, Vice President of Channels, Americas at hybris. “It provides them with a best in class commerce suite which will optimize the execution of their marketing campaigns, maximize their success and ultimately provide a highly relevant and seamless interaction with the customer on every touch point, every time.

“We are very pleased to have Responsys as the newest partner in our hybris Extend partner ecosystem”, concluded Finn. “The company offers a best in class marketing platform, and this integration will further accelerate time to value for hybris customers.”

The integration of hybris Commerce Suite with Responsys was done in conjunction with certified hybris partner Pragiti, a consulting and technology services company delivering hybris based e-commerce solutions to the global markets.

“Online businesses running on hybris have already demonstrated their strategic foresight; they already use the best omni-channel Commerce solution to engage with their customers. The hybris integration with Responsys will now extend that engagement by allowing them to seamlessly execute personalized marketing campaigns across all digital channels. Pragiti is happy to be the partner to enable this integration”, said Praveen Pahwa, Founder & CEO at Pragiti.s


10 Sep 2013

Pragiti Accelerates Cycle Gear into Top Gear

Pragiti leverages hybris Commerce Suite to Enable Cycle Gear to Provide an Enhanced and Consistent Customer Experience on the Web

Pragiti, a leading eCommerce solutions and services company, today announced the launch of a newly revamped, the direct arm of Cycle Gear, the largest and fastest growing retailer of motorcycle parts and apparel in America.

As a leading retailer in the motorcycle industry and with a loyal but demanding customer base, Cycle Gear needed an e-commerce platform capable of handling the company’s growing sales volume and at the same time providing a superior customer experience on the web and in the store.

“Moving to hybris Commerce Suite gives us the ability to grow and scale our business with complete control over brand and merchandising,” said Johnny Lin, Chief Marketing Officer & Senior Vice President of eCommerce at Cycle Gear. “Pragiti brings the right mix of technical expertise, business orientation and a clear vision of Omni-channel retailing to help clients build and grow their online revenues. Working with Pragiti, our revenues are up and we’re now able to deliver a dramatically improved experience to our customers.”

“The changing landscape of retail along with the challenging expectations of customers is forcing retailers to adopt new technology to ensure they can support new business strategies and engage successfully with their customers across channels. With Pragiti’s solutions and services, retailers such as Cycle Gear can respond innovatively to such challenges,” said Praveen Pahwa, Founder & CEO at Pragiti.

About Cycle Gear
With 100+ stores and an eCommerce site at, Cycle Gear®, Inc. is the largest and fastest growing retailer of motorcycle parts and apparel in America. Cycle Gear is an employee-owned company. All the team members are motorcycle enthusiasts and are committed to providing excellent customer service with “100% Satisfaction Guarantee,” “7-Day No Hassle Helmet Exchange” and a “30-Day, Best Price Guarantee.” Cycle Gear defines its mission as “Fueling America’s Passion to Ride”.

About Pragiti
Pragiti, Inc. ( is a leading eCommerce solutions and services company focused exclusively on providing Omni-channel solutions based on hybris to its global clients. As a hybris Gold partner, hybris Market Extend partner and a hybris product development partner, Pragiti is the eCommerce partner for a number of well-known brands across multiple industries including auto, cosmetics, eye care, home improvement, specialty apparel, etc.


01 Apr 2013

Rodan + Fields Leverages hybris Platform to Create a Comprehensive and Robust E-Commerce Presence

hybris, the world’s fastest-growing commerce platform provider ranked “leader” by both principle analyst firms, today announced that Rodan + Fields® Dermatologists has selected the hybris Commerce Suite to improve its web content management capabilities and offer a best-in-class online shopping experience for its customers and consultants.

As a leading provider of anti-aging skincare products, Rodan + Fields leverages a direct selling business model that hinges on the ability of sales consultants to deliver targeted promotions and merchandizing strategies to customers. To keep pace with the company’s growing direct sales business, Rodan + Fields sought flexible and scalable e-commerce technology that streamlines product content management and simplifies the organization’s ability to fulfill its unique marketing requirements.

By selecting the hybris Commerce Suite, Rodan + Fields upgrades its ability to equip sales consultants with responsive and easy-to-use marketing tools, and dramatically increase the company’s e-commerce profile. Rodan + Fields’ new technology also leverages the hybris Commerce Accelerator to help deliver a customized mobile solution that gives consultants anytime, anywhere access via smartphones and tablet devices.

“We selected hybris because of its flexibility, out-of-the-box features and functionality that we needed to accommodate our direct sales model,” said Bill Baker, Vice President of IT at Rodan + Fields. “In addition to significantly improving our web content management and marketing capabilities, the hybris platform will enable us to scale our e-commerce program as our business continues to expand in both U.S. and international markets.”

With more and more mid-market companies interested in leveraging online commerce to drive growth and create enhanced customer experiences, hybris is uniquely positioned to offer an optimized combination of features and performance, delivered via a robust, all-in-one e-commerce solution.

“Rodan + Fields is one of the most respected direct sales companies in the world and we are excited to have the opportunity to work with them,” said Steven Kramer, Executive Vice President Sales Americas at hybris. “The direct sales model presents different challenges than a traditional e-retailer, and our customizable solution brings Rodan + Fields, and the increasing direct sales market, the opportunity to address current and future multichannel requirements.”

Implementation of Rodan + Fields’ multi-channel e-commerce solution will be performed by Pragiti, a hybris Gold Partner dedicated to hybris-only technology services. Selected in parallel with hybris, Pragiti was tapped for the project based on the company’s performance history and its ability to align with the Rodan + Fields executive team around a tight project timeline.

About Rodan + Fields Dermatologists

Founded by Dr. Katie Rodan and Dr. Kathy Fields, the creators of Proactiv® Solution, Rodan + Fields Dermatologists is a direct selling skincare company committed to helping its customers not only achieve great skin, but build successful independent businesses. From problem identification and superior dermatological-based formulations to unprecedented support and follow-up, Rodan + Fields seeks to provide the most complete skincare experience outside of a medical office. Products are available through Rodan + Fields Independent Consultants and at