smithopticproduct2hybris Commerce platform implemented by Pragiti, improves Smith Optics’ product content management (PCM) capabilities and enables the brand to deliver an enhanced online experience

When Smith Optics wanted to build a new site to engage with their customers, they chose hybris as their technology platform and Pragiti as their system integration partner. Pragiti worked diligently with the Smith Optics team to design and deliver a great online experience.

The updated site includes a more intuitive navigation structure, refined presentation of the product stories, and a more visually impactful user experience overall. In addition, for Smith customers who chose to live their lives outdoors, the brand has established a mobile method to accommodate them that mirrors the presentation and functionality of the main website. Both the mobile and main websites feature wishlist functions and streamlined online shopping cart accessibility for buying direct, as well as easy access to the Dealer Locator functions from each page to purchase in-store.

To visit Smith Optics site, click here