Category: BUSINESS

14 Jan 2019

Future Ecommerce

eCommerce is primarily concerning execution, except for anyone concerned within the eCommerce game, it’s associate setting that’s perpetually ever-changing, and upgrading as technologies improve and firms battle against one another to win a more significant share of the pie. There are still things that continue to be constant during this domain: delivery times can improve, client service can get progressively higher, and products choice can become even bigger.

Different innovations are tributary towards the long keep running of the web-based business. Both the equipment and programming that can empower an enhanced purchaser encounter are beginning to develop and fit together. Upgrades in the cloud, the Internet of Things, and with Artificial Intelligence, are enabling retailers to consider new administrations at a lower value point than at any other time

Lets put our attention on the part of Artificial Intelligence and its commitment towards what’s to come

The human-made reasoning is assuming an extremely fundamental part with up and coming future E-business.

With the present status of the online commercial center, web-based business has turned out to be more soaked and focused implying that for a business to succeed, it should be quicker and more brilliant. Take building sites, for instance. Though previously, you would need to contract a website specialist and pay a huge number of dollars to have an expert site, now you just need an AI web designer to create your site for you inside minutes. Client and guest information is surrounding us, continually gathered, and constantly vital for organizations to examine. Yet, imagine a scenario where we could gather, arrange, break down, and after that set that information to work for us in a considerably more productive way. All things considered, that is precisely where AI comes in, and it’s switching up the internet promoting amusement highly.

AI impacts the way we shop on the web. The things we see under the “suggested for you” or “clients who saw this thing additionally saw” areas of retailer site pages, are driven by the investigation performed by machines, of information assembled about your online exercises.

AI is likewise behind other advantageous highlights we find on most online business sites today. Imagine that is a human on the opposite side of that Support visit box? Reconsider. Numerous online retailers utilize shrewd visit bots that offer prompt, day and night support to their clients, to fluctuating degrees of modernity. The AI innovation behind these visit bots is always progressing, empowering AI to comprehend and partake in discussion with a human.

A chatbot (otherwise called a chatterbot, talkbot, IM bot, Bot, intuitive operator, or Artificial Conversational Entity) is a PC program or man-made reasoning which directs a discussion through sound-related or literary methods. Such projects are regularly intended to convincingly recreate how a human would carry on as a conversational accomplice, accordingly finishing the Turing test. Chatbots are regularly utilized as a part of discourse frameworks for different pragmatic purposes including client administration or data obtaining. Some chatterbots utilize modern normal dialect preparing frameworks, however numerous less difficult frameworks filter for watchwords inside the info, at that point pull an answer with the most coordinating catchphrases, or the most comparable wording design, from a database.

Notwithstanding utilizing man-made consciousness to customize client encounters successfully, retailers can hold onto AI as a strategy for wiping out expensive, tedious substance testing. Testing because of showcasing and deals experts include various touch focuses (informing, content situating, invitation to take action, and so forth.) that make it hard to actualize the correct cluster of changes expected to accomplish an ideal correspondence—particularly in case you’re focusing on an assortment of shopper composes. AI will have the capacity to immediately reveal insight into the site page designs and informing that work best for various groups of onlookers without the requirement for testing and breaking down.

Developmental calculations (Evolutionary algorithms) (EAs) are a subset of AI that retailers can likewise grasp to help enhance the client encounter and develop deals. EAs make a gathering of possible arrangements (for instance, answers for content introduction) that are tried. New gatherings of potential arrangements are then consequently created and tried in view of the best arrangements from past gatherings. As such, EA can test varieties of informing, pictures and designs, continually making better choices to locate the best arrangement.

Online purchasers will soon be able to have their AI individual shopping colleague. As of now, this is a zone that misses the mark contrasted with the vast internet shopping network and the sales representatives of physical shops. What used to be a physical sales representative outfitted towards retail customers are currently AI individual virtual shopping collaborators. AI virtual shopping associates can proactively help customers as opposed to being empty inquiry questions that go about as aloof data retrievers.

For instance, right now, customers get a notice when an airfare value drops. These warnings usually are flighty and regularly evolving. AI virtual associates will before long have the capacity to take this procedure to the subsequent stage by accepting cautions of value drops, at that point verifying whether they fit into your booked dates. On the off chance that it’s a fit, at that point the AI virtual partner will have the capacity to buy the ticket for your benefit.

This procedure will dispense with the requirement for human association amid an online business exchange, making it completely discretionary to converse with a specialist amid the procedure.

The individual virtual colleague shopping model can likewise be custom fitted to different other web-based obtaining conditions, making it a possible vision for web-based business not long from now.

Last Thoughts

The rise of AI is ceaselessly changing the methods for internet business. It is making a superior purchasing background for buyers as well as retailers, also. Shopping is presently turning into a more individual affair, impersonating fairly the experience of customary physical shops. Any advertiser would now be able to make a Facebook Messenger chatbot without coding. As AI develops, the universe of online business is certain to develop alongside it.


06 Sep 2018

The Next BIG thing – Conversational Commerce

From:         In-store purchases – physically experiencing the touch and feel of the product

To:              Online Orders – virtually experiencing the product

And now:   Voice Orders – just directly buying the product

Transactions API allows you to create more seamless ordering experiences than other channels such as through websites and mobile apps. This is because the Google Assistant enables a natural, conversational ordering experience, and can facilitate transactions on the user’s behalf by passing payment and identity information to your assistant app. Actions on Google provides a variety of APIs and helpers for building a quality conversational experience. You can use these to guide users to assemble their “shopping cart” by conversing with your app.

The Actions on Google platform lets you build actions that allow users to get things done on a variety of experiences and devices. For example, a shoe store can provide actions to order items, check on an order delivery, learn about new products, or sign up for promotions.

Here’s an example of how this works with an imaginary retail shop app named Sekai.

  1. A user talks to the Assistant and requests an action, “I’m looking for sneakers from Sekai.” The Assistant asks Actions on Google to find the best app to handle the action and receives a response back from Sekai.
  2. The Assistant displays the response to the user and the conversation begins with the user. The Assistant waits for user input to occur and when this happens, the Assistant sends this request over to Sekai’s fulfillment.
  3. During the conversation, the Assistant brokers the conversation between the user and Sekai, and the two exchange information so Sekai can gather the information it needs to fulfill the intent.
  4. Finally, the conversation ends when the user’s intent to purchase some shoes is fulfilled or until the user wants to end the conversation.

The Transactions API allows you to accept purchases and reservations with your Assistant app. A transaction can be a purchase (for example, pick-up, delivery, or tickets), or a reservation/appointment (for example, restaurants, haircuts, fitness classes). A transaction with Actions on Google generally consists of:

  • Delivery address: using the actions.intent. DELIVERY_ADDRESS intent to retrieve the user’s delivery address from Google
  • Cart assembly: conducting a conversation with the user to build their order
  • Checkout: using the actions.intent. TRANSACTION_DECISION intent to propose the order to the user for them to accept or reject (required)
  • Confirmation: using the OrderUpdate response to confirm a transaction that a user has already accepted, and send them a receipt (required)
  • Sign in / account creation: connecting the user’s Google account to an account on your own web application via OAuth 2.0
  • Order updates: sending further OrderUpdates to the user via the Conversation Send API throughout the life of the order (required)

While the user is building their “cart,” you may need to collect their delivery or shipping information to determine things like price and service availability. Your app can request the user’s permission for Google to share their delivery address with your app.

Once they are ready to checkout, your app can trigger an order confirmation experience by providing the structured order data to the Transactions API. The user can then authorize the purchase and accept or reject the order. Provide a built-in experience enabling users to change their payment settings, delivery address, etc.

If the user authorizes the purchase, your app should immediately respond by confirming that the order is active. You do this by providing the Transactions API with a structured receipt. This is presented to the user as a rich receipt “card” as part of their interaction with your app.  You can then continue the dialog with the user. You might take this opportunity to let them create an account on your app so that they can earn rewards or re-order their favorite items.

SAP Hybris is not too far behind in this market. Pragiti has already built POCs to integrate SAP Hybris Commerce platform with Alexa/other voice enabled platforms and enabled order placing capabilities via commands like:

Alexa, ask Hybris to add apple to my cart

Alexa, ask Hybris to show me my cart

Alexa, ask Hybris to remove all items from my cart

Alexa, ask Hybris to place the order

Get in touch with to know about conversational commerce

07 May 2018

IoT Influence in Future of Digital Commerce

Digital Commerce

As per Gartner, digital commerce is defined as “buying and selling of goods and services using the Internet, mobile networks, and commerce infrastructure.

It includes the marketing activities that support these transactions, including people, processes, and technologies to execute the offering of development content, analytics, promotion, pricing, customer acquisition and retention, and customer experience at all touch points throughout the customer buying journey.”

Digital Commerce

Since the emergence of eCommerce in the US during late 90’s, the growth of eCommerce has been tremendous, generating a huge amount of transactions in retail, hospitality and media industry, which changed the way the business is conducted all over the world.

Internet of Things (IoT)

The Internet of Things (IoT) is a network of dedicated physical objects (things) that contain embedded technology to communicate and sense or interact with their internal states or the external environment. The connecting of assets, processes, and personnel enables the capture of data and events from which a company can learn behavior and usage, react with preventive action, or augment or transform business processes. The IoT is a foundational capability for the creation of digital business.

In simple words, IOT goes beyond the traditional digital commerce devices like desktop, laptop, mobile phones and tablets to a more varied range of devices which the humans use every day with embedded technology that can communicate with the external systems using the Internet.

In order for a company to get into IOT domain, getting the fundamentals right is essential for long-term success, but the IoT is not a “one size fits all” solution. The integration of IoT technologies varies significantly among companies and industries.  Be it wired or wireless internet infrastructure, various things that are required to identify an object and communicate with the internet, which forms the basis for IOT infrastructure. These infrastructures include sensors, tags, product, networks, software application and analytics tools. As per Gartner following infrastructures are required for IOT to be a success

  • Things: Things can be dumb or smart on their own and store most of their data on board. Things can also be self-sufficient and communicate to the internet for only centralized coordination and analysis.
  • Gateways: Gateways may house the application logic, store data and communicate with the internet for the things that are connected to it. Things don’t have to be as smart because the gateway can provide these resources.
  • Mobile devices: Smartphones (or any mobile device) may house the application logic, store data and communicate with the internet on behalf of things that are connected to it. Things don’t have to be as smart because the mobile device provides these abilities.
  • The cloud: The cloud can act as the central connection hub, power analytics and provides data storage. Things don’t have to be as smart because the cloud will provide these resources.
  • The enterprise: This architectural role is focused on keeping connected machines, application logic, and analytics and data

Digital Commerce with IOT

Digital commerce growth is on the increase every year and shows no sign of a slowdown. Still, with this growth, there is a great opportunity available in the developed markets to take this to the next level using IoT. The digital commerce players or retailer or manufactures should stay on top of the IoT trend in order to stay ahead of the competition and not to miss the big IoT bus.

As per Gartner insights, IoT base is expected to grow by 26 billion units in 20203. There are a lot of R&D and implementation happening around us, with Amazon being one of the most visible case studies by implementing Amazon Dash, where each Dash button assigned to a product number and pre-defined quantity. Pressing the button will send the order to Amazon with the predefined address and payment method.

Another example of IoT in digital commerce can be of printer cartridges replenishment based on the cartridge levels. The printer can come with sensors which monitor the cartridges, and when cartridge life/level reaches a certain threshold level, the order is automatically placed using the account associated with the Printer and cartridges delivered to the address associated with the device and account. Similarly, IoT can be used for service, with the same example of Printer, if there are error codes, the sensor can send automatic troubleshooting instructions to the email id associated with the Printer and account, if it cannot be troubleshot by the consumer, schedule a service appointment by initiating schedule process with the customer.

With the application of IoT, Digital Commerce business can get a huge leap ahead in the way business is conducted and reap greater competitive edge. The main areas which the IoT can help the organization to go the next level are

i. Customer Experience

IoT can provide consumers with more holistic shopping experience with personalized and context driven interactions that can lead to high level of customer engagement. Based on the previous shopping behaviors, purchase history, the company can remove certain regular or low-value interactions and make it automatic and concentrate on providing more value to the consumer. Again, with the example of the printer, for the specific customer, take off the service and cartridge replenishment part from the main customer experience in the website and instead channel the customer towards more productive office automation or products of interest which will provide higher value.

ii. Customer Value

IoT technology leverages real-time information that helps companies to deliver unique value to the customers. In the current market scenario which is highly competitive, the customer data becomes a valuable asset to the company.  The companies can make use of this date to focus on various customer engagement strategies which may include warranties, periodic maintenance, expiry reminders, etc., as post-sale services. E.g., Based on the purchase date and product data, CVS can send a notification to the customer around 15 days before the expiry date of the product and provide an option to reorder the same product again.

iii. Inventory and Logistics

With IoT technology, companies can monitor the flow of goods/product/SKU from one location to another with the help of sensors and internet. This helps in tracking of product from production to consumption. IoT can help in tracking the items in transit, giving complete information about location, temperature, and more. With IoT-enabled technology, companies can easily manage the route and speed of their shipped products too, which can help in reducing lost or misplaced shipments. Sensors can be used in delivery trucks as well for real-time monitoring of the deliveries and decreasing losses.

About Pragiti
Pragiti is Gold Partner with SAP Hybris and providing broad range Digital Commerce and Omni Channel solutions and system integration services across varied industry and business segment. Combining unmatched experience and specialized skills 4 locations, Pragiti works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders.
Ready to learn more on how the Pragiti team can help you use Hybris and IoT to engage your customers more effectively across channels and move to next level in Digital Commerce. Contact us today at or visit us online at

12 Jun 2017
IoT Generated Data

IoT Generated Data

Shoes telling us that we’re getting slower running our usual route, refrigerators ordering milk automatically and thermostats resetting themselves are applications that are poised to revolutionize the lives of consumers and provide an incredible opportunity for retailers and service providers to serve and build long lasting relationships with them. The key currency of this relationship is data and therein lies one of IoT’s biggest challenge today.

For starters, there is this security concern. A typical house of the future will have 100 to 150 IoT enabled devices connected to their home network up from 5-10 a couple of years ago. Internet enabled devices in a house which were limited to mobile phones, TVs, laptops and an occasional thermostat will in the future be supplemented by 1 or 2 refrigerators, multiple wearable devices (fitness tracker to glasses to watches), shoes, undergarments (think Under Armour’s IoT play), consoles (the play station & Wiis of the world), light bulbs, home security systems, HVAC, sprinkler system, cooking appliances, home theater system, etc. Suddenly, 100 to 150 access points now need to be secured and so does the data being generated and sent across. Apart from the mundane “how many miles did you run today” and that “your light bulb needs a change”, sensitive medical, financial and other private data is also flowing back and forth which of course needs to be secure. And, the complexities only increase at business establishments where the number of IoT enabled devices can run into thousands.

Security at the providers’ end is also a challenge. With all the data coming in, providers also need to reevaluate their security infrastructure, policies and systems. The CISO (Chief Information Security Officer) is today already a harassed individual. The enterprise of the future will have significantly much more data coming from an ever-increasing number of connected devices and the points of breach will continue to challenge the CISOs.

Second, the challenge around network bandwidth and performance. Whether this is home Wi-Fi or the service providers network, the sheer volume of data being generated and consumed is going to explode – exponentially. For example, it is generally understood that Tesla collected 1.3 Billion miles’ worth of data in from autopilot equipped vehicles, in just 2 years. That’s a lot of data! Availability and access to data usually ends up creating demand for more data and that will eventually put a tremendous load on the infrastructure. At all levels – global, service provider, enterprise & home, are we prepared to address bandwidth and performance issues. Whether we like it or not, this will need to be addressed.

Lastly but not the least, is what to do with the data – or the action being taken on the data. Wearable devices (with authentication and permissions) may be generating data for the retailer as to how consumers are shopping in their physical store. But, are they prepared to analyze this data and get some actionable information out of the same? I think not. Or, refrigerators sending orders for replenishing milk might be coming through in thousands, but is the manufacturer prepared to understand what this data means for them? I believe we will eventually get there but right now, we are just not prepared to make sense of the volume of data that’s expected to be generated other than the usual demographic and transactional analysis. It is however, around deeper analysis that we will see the real value. They say data is king. Certainly! And, only if the king delivers.

The solution (or solutions) for the above challenges will eventually be found. Either technology or process (or both) will handle this. Indeed, every day there’s a new announcement regarding technology or a new approach to systems and/or processes (or transformations that an enterprise needs to make). So, it is a matter of time before these get addressed adequately. Till then, whether you are a consumer, an enterprise, a service provider or simply an enthusiast, do spend some time thinking through the data challenges while planning your IoT initiatives.