hybris, the world’s fastest-growing commerce platform provider ranked “leader” by both principal analyst firms, today announced that it will partner with Responsys Inc. (Nasdaq:MKTG), a marketing cloud software and services leader, to offer new e-commerce related attributes for targeted marketing campaigns. Available on the hybris Extend marketplace, the integration will also provide marketers with the ability to better manage relationships across multiple channels. This is an increasingly important requirement as consumers expect more than ever to be able to seamlessly interact through any touchpoint – online, mobile, call centre or sales representative.
The integration between Responsys and hybris Commerce Suite provides new commerce features and functionalities, including:
New omni-channel commerce related attributes for targeted marketing campaigns to enable more strategic marketing segmentation and decisions
A customisable management console, offering a toolset for administrators to manage and schedule the integration of hybris data to Responsys, accelerating time to value for customers
The ability to automatically set and deliver user preferences and changes in online customer records, seamlessly integrating with the most current data in Responsys
These capabilities provide companies with pre-built integration from two market leading companies.
“Consumers’ expectations are evolving radically and they can now choose which marketing messages they receive, when, where, and from whom,” explained Steve Krause, Senior Vice President of Product Management, Responsys. “To address these changing demands, the best marketing companies in the world are reshaping their entire strategies and marketing mix towards online and relationship-based marketing. They’re using technology not only to extend reach, but also to build lasting, individual relationships with consumers.”
“The integration of hybris Commerce Suite with Responsys allows marketers to take this strategy to the next level,” continued Patrick Finn, Vice President of Channels, Americas at hybris. “It provides them with a best in class commerce suite which will optimize the execution of their marketing campaigns, maximize their success and ultimately provide a highly relevant and seamless interaction with the customer on every touch point, every time.
“We are very pleased to have Responsys as the newest partner in our hybris Extend partner ecosystem”, concluded Finn. “The company offers a best in class marketing platform, and this integration will further accelerate time to value for hybris customers.”
The integration of hybris Commerce Suite with Responsys was done in conjunction with certified hybris partner Pragiti, a consulting and technology services company delivering hybris based e-commerce solutions to the global markets.
“Online businesses running on hybris have already demonstrated their strategic foresight; they already use the best omni-channel Commerce solution to engage with their customers. The hybris integration with Responsys will now extend that engagement by allowing them to seamlessly execute personalized marketing campaigns across all digital channels. Pragiti is happy to be the partner to enable this integration”, said Praveen Pahwa, Founder & CEO at Pragiti.s